Frequency data

Frequency data is often an important factor when evaluating locations or planning advertising measures. In contrast to spatially located potential, such as population distributions on a small-scale level, frequency data depicts the moving population. A distinction can be made between types of transport and purposes of transport.

Many frequency data are based on mobility models that work on a wide variety of small-scale levels. Anonymized movement data based on radio cells is also available from the mobile phone sector. Real count data is currently only available with a limited spatial coverage or on a project-related basis. However, the data available is constantly changing.

For Germany, hystreet.com offers the most precise counting data. These are collected at around 250 locations (the number is growing) using stationary laser counting devices 24 hours a day. The data is automatically made available for download. Alternatively, they can also be used for integration into dashboards or other proprietary systems via a REST API. As a sales partner of hystreet.com, we are happy to provide consulting on how to use and integrate.

With its agent-based frequency model, Senozon offers a complex mobility model. On this basis, extensive frequency data is provided across the board and on a small-scale level. The frequencies can be differentiated according to the route purpose as well as the type of traffic. This makes it possible to determine which frequency information correlates and how with your own location factors.