Frequency Data

When evaluating locations or planning advertising measures, frequency data is often an important factor. In contrast to spatial localized potentials, such as population distributions on a small-scale level, frequency data represent the moving population. It is possible to distinguish between the types of traffic as well as between the traffic purposes.

Many frequency data are based on models of movement, which work on different small-scale levels. Also based on the anonymized movement data based from radio cells, frequency data is available from the mobile communications sector. Until today real numerical data is only available on a low spatial granularity like postcode areas or on a project-related basis.

However, the available data is constantly changing. For Germany, provides the most precise traffic data. These are measured at approximately 150 locations (inventory growing) with laser meters 24 hours a day. The data is presented in a dashboard or integration into own systems via an API.

As the exclusive sales partner of, we are happy to provide advice on use and integration.