When evaluating locations or planning advertising measures, frequency data is
often an important factor. In contrast to spatial localized potentials,
such as population distributions on a small-scale level,
frequency data represent the moving population. It is possible to distinguish
between the types of traffic as well as between the traffic purposes.
Many frequency data are based on models of movement, which work on different
small-scale levels. Also based on the anonymized movement data based from
radio cells, frequency data is available from the mobile communications sector.
Until today real numerical data is only available on a low spatial granularity
like postcode areas or on a project-related basis.
However, the available data
is constantly changing. For Germany, hystreet.com
provides the most precise traffic data. These are measured at approximately
150 locations (inventory growing) with laser meters 24 hours a day.
The data is presented in a dashboard or integration into own systems via an API.
As the exclusive sales partner of
we are happy to provide advice on use and integration.